A new way to buy ads fromcontent creators
Launch campaigns in days, not months. Buy ads the same way to Meta ads.
Trusted by growth teams at
Almedia, DraftKings, Exmox, Polymarket, Current, Jerry.ai, Talkspace, Upside, Morgan & Morgan, DeleteMe+, FinanceBuzz
Trusted by growth teams at
Almedia, DraftKings, Exmox, Polymarket, Current, Jerry.ai, Talkspace, Upside, Morgan & Morgan, DeleteMe+, FinanceBuzz
The traditional flat-fee ad style of influencer marketing is out. Performance-based partnerships are in.
No outreach
Vetted creators submit ads that match your campaign brief without a single conversation.
One-click review
Hundreds of ads land in your queue. Approve or reject with one click.
Only pay for results
Pay for outcomes—installs, deposits, purchases, form fills and more.
Made for content creators. Built for outcomes.
People watch their favorite creators not just to find information, but to explore options, compare choices, and make decisions. That gives advertisers a new way to show up in ways that feel relevant and useful in moments of real intent.
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Our vibrant marketplaces are growing. Lock in advantageous rates because of under priced inventory.
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Get tailored guidance from Panel on implementation, marketplace dynamics, or major migrations.
Enjoy a constant stream of on-brand creator ads, without lifting a finger.
Panel maintains a growing network of creators spanning every audience and niche. When a creator's fit aligns with your brand, they opt in to your program and start submitting ads — built to your brief, ready to run.
“I was skeptical of the uptake for our campaign at first, because I was used to rounds of negotiation with creators in the past. There was none of that. In fact, we had more creators accept than we actually needed for the campaign in the first 2 days.”
No negotiating
Your rate per outcome is the offer, so there's no haggling and no back-and-forth on deliverables.
No sourcing
Creators opt into your program, and the ones who match your brief arrive in your approval queue.
No creator contracts or invoices
Tracking, payouts, compliance monitoring are handled by Panel.
All ads are pre-screened before you see them. Measured in the stack you already trust.
Panel screens creative against your brand standards and category rules, then reports every outcome back through your own attribution provider.
- AppsFlyer
- Adjust
- Branch
- Kochava
- Singular
Integrations
Connect the MMP you already run on and Panel passes deterministic events back in real time. Installs, purchases and sign-ups land in your dashboard the moment they happen, attributed to the creator who drove them.
- Disclosure & FTC labelingCleared
- Claims & category rulesCleared
- Brand suitability tierTier 1
- Creator audience screenCleared
- Your approvalPending
Ad compliance & brand suitability
Set your standards once and every script, edit and caption is checked against them before it reaches you. Regulated categories get the disclosures they require, and nothing runs without your sign-off.
Attribute every ad dollar spent to a revenue event.
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- 1.2M creator-driven sign-ups
- 38% lower cost per funded account than paid social
- Products used Creator ads, Outcome pricing, MMP integrations, and Brand suitability
Your questions, answered.
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Panel is a creator advertising company. We have a ad manager platform where brands receive ads from creators. We have a creator mobile app where creators join attractive campaigns and submit ads.
The advertiser only pays the creator each time a specific desired outcome is achieved. For example, if an advertiser creates a campaign where the goal is app installs, the creator will be paid each time their drive an app install.
A conversion is an advertisers desired outcome. If their desired outcome for a specific campaign is sales, the conversion for that campaign is sales.
Flat fee deals are one time payments made to creators. With performance-based partnerships, advertisers pay creators each time they drive a desired outcome.
In less than 7 days, often recieving their first ads in a matter of minutes of the campaign going live.
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Ready to scale with creators? We can help.
Tell us about your goals and we'll build a performance program around them — pay only for results.