Know what an insurance quote costs.
Panel runs the creator ad marketplace for insurance. These are this month’s rates, and you only pay when the event happens.
| Insurance Index · Sep 2026 | Brand rate | vs. Aug |
|---|---|---|
| Email submit | $5.40 | up 2.6% |
| Geo-verified | $7.25 | down 1.8% |
| Quote completed | $38.50 | up 3.4% |
Insurance brands on Panel
Insurance shoppers trust creators recommendations when actively or inactively determining their policy needs
Coverage is confusing, and search ads all say the same thing. A creator walking through their own policy earns the trust that turns a scroll into a quote.
Drive quote requests
Creators get a quote on camera and send viewers straight to your quote flow. You set a rate per completed quote and only pay when one comes in.
Explain complex coverage
Bundling, deductibles, term vs. whole life. Creators turn the fine print into a 60-second story.
Support new-state launches
Match with creators by audience location to build awareness and quotes where you just got licensed.
Win switchers at renewal
Time campaigns to renewal season with creators who show what they saved by switching.
Built for speed, scale, and reliability.
Coverage is confusing, and search ads all say the same thing. A creator walking through their own policy earns the trust that turns a scroll into a quote.
Pay per quote, not per post
Set a rate for each quote, lead or bound policy. Creators get paid when your numbers move, so there is no wasted spend on views.
Compliance review on every ad
Upload your required disclosures and claims to avoid. Nothing publishes until it clears your rules and your team signs off.
Creators your buyers already trust
Personal finance, car, home and family creators who already talk to people shopping for coverage.
Drive signups, geo-verified leads, and quote requests using creator ads.
From quote volume to new-state launches, set the outcome you want and let creators compete to drive it.
Creators walk through their own policy, so your brand is the first one people think of when it’s time to shop.
Grow your list with creators who give a real reason to sign up, from a rate check to a coverage guide.
Every lead is geo-verified, so you only pay for shoppers in the states you can write policies in.
Pay per completed quote, so creators earn when a shopper actually gets a price.
Enabling growth across the insurance ecosystem.
Carriers, marketplaces and agencies all run creator ads on Panel, each with creators and outcomes that fit how they sell.
Auto insurance
Car, finance and road-trip creators showing what they pay and how they switched.
Home and renters
Home, DIY and first-apartment creators who make coverage part of moving in.
Life insurance
Parenting and money creators who make term life a conversation, not a sales pitch.
Health and Medicare
Wellness and caregiver creators who explain plans during open enrollment.
Pet insurance
Pet creators with loyal audiences who share real vet bills and claims.
Marketplaces and agencies
Comparison sites and agencies paying per lead across many carriers at once.
More on creator ads for insurance
Ready to learn more?
Tell us about your products and target states. We’ll show you Panel’s insurance capabilities in action, plus tailored solutions and pricing for your business.