Know what a new subscriber costs.
Panel runs the creator ad marketplace for health and wellness. These are this month’s rates, and you only pay when the event happens.
| Health & Wellness Index · Sep 2026 | Brand rate | vs. Aug |
|---|---|---|
| Email submit | $4.10 | up 1.9% |
| App install | $6.40 | down 0.8% |
| Trial started | $24.00 | up 2.7% |
Health and wellness brands on Panel
Wellness shoppers take advice from creators they already follow.
People try a supplement, app or program because someone they trust used it first. A creator’s honest routine does more than any banner ad.
Reach people mid-routine
Fitness, nutrition and sleep creators show your product as part of a day they already film.
Launch products faster
Get finished ads from dozens of creators in days, not a studio shoot in months.
Stay inside the claims rules
Every ad is checked against your approved claims and FTC disclosure rules before it runs.
Turn trials into subscribers
Pay for trials and subscriptions, not views, so spend follows real customers.
Built for speed, scale, and reliability.
Wellness brands need reach without risk. Panel pairs creators your buyers follow with a review step that keeps every claim on-label.
Pay per trial, not per post
Set a rate for each email, install or trial started. Creators get paid when your numbers move, so there is no wasted spend on views.
Claims review on every ad
Upload your approved claims and words to avoid. Nothing publishes until it clears your rules and your team signs off.
Creators your buyers already trust
Fitness, nutrition, sleep and mental health creators who already talk to people building better habits.
Drive signups, app installs and trials using creator ads.
From launch awareness to paid subscribers, set the outcome you want and let creators compete to drive it.
Creators put your product into routines their audience already watches, so launches start with trust instead of a cold ad.
Grow your list with creators who give a real reason to sign up, from a free plan to a first-order offer.
Target creators by audience location and interest, and only count signups from the markets you serve.
Pay per trial started or subscription, so creators are rewarded for customers who stay.
Enabling growth across health and wellness.
Apps, supplement brands and care providers all run creator ads on Panel, each with creators and outcomes that fit how they sell.
Fitness apps
Workout and running creators who show real progress, not before-and-after promises.
Nutrition and supplements
Food and wellness creators who fold your product into meals and routines they already share.
Mental health and sleep
Creators who talk openly about stress and rest, and make trying an app feel normal.
Telehealth
Creators who walk through booking a visit, so a first appointment feels simple.
Personal care
Skin, hair and grooming creators with audiences who buy what they recommend.
Wearables and devices
Tech and fitness creators who show what the data looks like in everyday life.
More on creator ads for health and wellness
Ready to learn more?
Tell us about your products and target markets. We’ll show you Panel’s health and wellness capabilities in action, plus tailored solutions and pricing for your business.