Cost per install (CPI)

What is cost per install?

Cost per install is the price paid for each new install of a mobile app driven by an ad. It's the standard pricing unit for app campaigns, but an install on its own says little about whether that user will ever sign up, deposit or pay.

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Pay for results, not posts.

With Panel, you pay creators per sign-up, quote or deposit. Tell us what you sell and we'll show you what it would cost.