Cost per mille (CPM)
What is cost per mille?
Cost per mille is the price of 1,000 ad impressions ("mille" is Latin for thousand). It's the traditional unit for buying media and many creator sponsorships, and it pays for reach whether or not anyone takes action.
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Pay for results, not posts.
With Panel, you pay creators per sign-up, quote or deposit. Tell us what you sell and we'll show you what it would cost.