FTC disclosure
What is FTC disclosure?
FTC disclosure is the US requirement that sponsored content clearly says it's an ad. Under the FTC's Endorsement Guides, creators must disclose any paid or material connection to a brand, using plain labels like "#ad" or "Sponsored" that viewers can't miss, and brands share responsibility for making sure it happens.
Last updated
Pay for results, not posts.
With Panel, you pay creators per sign-up, quote or deposit. Tell us what you sell and we'll show you what it would cost.