Why Panel shares ads, not channels

1. How it works

Channels in our network opt in to your offer, plug your brand to their audience with a tracked link, and get paid only when it converts. You pay nothing for the media, only for results.

2. The upside of influencer marketing, priced like performance

Every plug comes from a channel its audience already trusts, so your brand reaches people through a recommendation, not an interruption. Viewers who don’t convert today still see and hear your brand. That awareness, trust, and word-of-mouth lift comes free. You only pay for the conversions.

3. Affiliate plugs, not brand ambassadors

An ambassador is the face of your brand: an ongoing, public partnership where the person matters as much as the message. That’s not what this is. These are affiliate plugs: a channel recommending your product to its own audience, with a tracked link and the necessary disclosures. No ongoing association, no one speaking for your brand. Because the relationship is the ad, not the person, you approve the ad, not the channel.

4. Why we don’t share channels

You’re buying conversions, not channels. Our network is how we deliver them, and protecting it is core to our business. It’s what lets us price on a pure conversion basis.
Open networks drive volume. Any channel can opt in and start running. Pre-approving each one kills momentum, and no one opts in to an offer they can’t run.
It’s how media networks work. You approve Panel as your partner and approve the ad itself. Like any ad network, we run it across our network without disclosing the individual channels behind it.

5. What you control

Approve every script and every ad before it goes live, or let us approve against your signed-off script.
Every ad includes the necessary affiliate disclosures.
Set exclusions for content categories and audiences.